The title refers to the small “buzz” of these tiny objects, comparing their playful noise and energy to the sound of busy bees. Gradients and pixelated letterforms, inspired by 8-bit games, are used to enhance both the sound and visual quality of the title, reinforcing the collection’s fun, playful, and vivid concept.
To document the objects in a unique way, the toys are placed on top of a hand, emphasizing their small scale and allowing their sizes to be clearly compared. The posters present the core identity of the collection through a visual language inspired by Japanese vintage advertisements and magazine covers. Since many of the toys come from Japan, primary colors, outlined typography, and scattered compositions are used to reflect the bright, vivid, and playful qualities of both the objects and the reference material. The social poster follows the same visual system to create a coherent extension of the project.
The website continues this playful direction. The main page creates a game-like atmosphere through scattered blue objects placed in depth, while pixel elements add to the kitsch aesthetic. The collection is organized into three categories: foods, toys, and public. Each category moves horizontally, allowing the objects to appear quickly and playfully across the page. The collection statement and information are placed at the top of the main page to introduce the project clearly.